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Shooting in RAW — A Practical Guide

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Shooting in RAW means saving the sensor’s unprocessed data so you can shape the final image later. RAW files act like a digital negative: they keep maximum detail, tone, and color information that in-camera JPEG processing would otherwise compress or discard.

What RAW actually contains

  • RAW stores linear sensor data with higher bit depth than JPEG, preserving more tonal steps between shadows and highlights. This gives you extra headroom when correcting exposure, recovering highlights, or pulling detail from shadows.

Advantages of shooting RAW

  • Greater dynamic range and recovery — You can recover more detail from highlights and shadows because RAW keeps more tonal information.
  • Flexible white balance — White balance is not baked into the pixel data the way it is for JPEGs, so you can change it non-destructively in post.
  • Superior colour depth and grading — Higher bit depth means smoother gradients and more room for colour grading without banding.
  • Non‑destructive edits — RAW editing writes instructions instead of permanently changing pixels, so you can always revert to the original capture.
  • Better noise handling — RAW processors can apply more sophisticated noise reduction because they have access to the sensor’s full data.
  • More control for critical workflows — Commercial, landscape, and fine-art work benefits from the latitude RAW offers for exacting color and tone control.

Disadvantages of shooting RAW

  • Larger file sizes — RAW files are significantly bigger than JPEGs, which increases storage needs and backup complexity.
  • Slower workflow — RAW requires post-processing, which adds time to editing and delivery compared with straight-out-of-camera JPEGs.
  • Compatibility and portability — RAW formats vary by camera brand and model; some software or older devices may not read every RAW without updates or converters.
  • Longer write times and smaller burst buffers — On some cameras, RAW capture can slow burst rate or fill buffers faster than JPEGs, affecting action shooting.
  • Need for consistent color management — RAW gives flexibility but demands disciplined color pipelines (calibrated monitor, managed profiles) to get reliable outputs.

When to choose RAW vs JPEG

  • Shoot RAW when: you need maximum image quality, plan heavy editing, require reliable highlight/shadow recovery, or are producing work for clients or prints.
  • Shoot JPEG when: you need instant turnaround, extreme file economy (long events with limited cards), or when images are destined only for quick social sharing with minimal editing.

Practical workflow tips

  • Use RAW+JPEG if you sometimes need immediate, shareable files but still want RAW for archives and editing.
  • Cull JPEG previews to speed selection; reserve RAW for final edits.
  • Invest in fast, large-capacity memory cards and a reliable backup routine to handle RAW volumes.
  • Create camera-specific presets or base edits to speed RAW processing while keeping non‑destructive flexibility.
  • Keep your RAW converters updated and standardize on one or two tools (Lightroom, Capture One, or your camera maker’s software) to ensure consistent color and metadata handling.

Short checklist before you shoot

  • Do you need maximum dynamic range and color control? → RAW.
  • Do you need immediate delivery with no editing? → JPEG or RAW+JPEG.
  • Do you have storage and backup planned? → If yes, RAW is safe; if not, plan for it before shooting large volumes.

Shooting RAW is about trading convenience for control. If your work values tonal fidelity, color precision, and future-proof archives, RAW is usually worth the extra planning and processing time.

📷 When the Picture Is Good, Does Gear Matter?

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A Deeper Exploration of Vision, Tools, and the Weight of Story

In essence: If a picture is truly good—if it resonates emotionally, tells a story, or lingers in memory—most viewers don’t care what camera or lens was used. But the conversation is richer than that: gear doesn’t determine meaning, yet it shapes possibility. The real artistry lies in how vision and tools meet.

The phrase “If the picture is good, nobody cares what camera it was taken with” has become a kind of mantra in photography circles. It’s both liberating and provocative. On one hand, it frees us from the consumerist treadmill of chasing specs. On the other, it risks oversimplifying the relationship between vision and tools. Let’s expand the discussion.

🧠 Why the Statement Rings True

  • Emotional impact trumps technical trivia. A photograph that moves people—whether it’s a war image, a street portrait, or a tender family moment—doesn’t invite questions about megapixels. It invites reflection.
  • History proves it. Iconic images were made with cameras that, by today’s standards, are technically limited. Yet Robert Capa’s blurred D-Day frames or Dorothea Lange’s Migrant Mother remain unforgettable.
  • Viewers don’t see metadata. In galleries, books, or newsprint, the story and composition dominate. The EXIF data is invisible.

⚙️ Where Gear Still Matters

  • Technical limits shape style. A slow lens forces you into bright light; a wide prime teaches you to step closer; a noisy sensor nudges you toward grainy aesthetics. Gear doesn’t dictate vision, but it channels it.
  • Reliability is invisible until it fails. A weather-sealed body or dependable autofocus can mean the difference between capturing a fleeting moment and missing it.
  • Certain genres demand certain tools. Sports, wildlife, and astrophotography often require specialised lenses and sensors. Without them, the image simply isn’t possible.

As Roger Clark notes in his analysis of gear’s role, “A skilled photographer can achieve great results with any camera, but not just any kind of photo”. The right tool expands what’s possible, even if it doesn’t define the artistry.

🪞 The Deeper Lesson

The real wisdom in the phrase is about prioritisation:

  • Vision first. What do you want to say? What story are you telling?
  • Process second. How do you approach light, timing, and presence?
  • Tools last. Which camera or lens best supports that vision and process?

Gear is the brush, not the painting. The stethoscope, not the diagnosis. The pen, not the poem. It matters, but it’s not the heart.

🖼 In Practice

For educators and documentarians, this principle is liberating:

  • It encourages people to trust their eyes rather than chase gear.
  • It models creative restraint—using one lens, one body, and learning its rhythm.
  • It re-frames gear as a partner in process, not a shortcut to artistry.

🧭 Final Thought

Yes, if a picture is good, nobody cares what lens or camera it was taken with. But the paradox is this: the right gear, chosen with intention, can help you get to that “good” picture more reliably. The danger lies in mistaking the tool for the vision.

In the end, the photographs that endure are remembered not for the equipment behind them, but for the humanity within them.

The exposure triangle

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The exposure triangle is a fundamental concept in photography that helps photographers understand how to control the exposure of their images. It consists of three elements: aperture, shutter speed, and ISO. Here’s a breakdown of each component and how they interact:

1. Aperture

  • Definition: The aperture is the opening in a lens through which light passes to enter the camera.
  • Measured in: f-stops (e.g., f/2.8, f/4, f/5.6).
  • Effect on Exposure: A larger aperture (smaller f-stop number) allows more light to hit the sensor, resulting in a brighter image. A smaller aperture (larger f-stop number) allows less light, resulting in a darker image.
  • Effect on Depth of Field: A larger aperture creates a shallow depth of field, blurring the background and isolating the subject. A smaller aperture increases the depth of field, keeping more of the scene in focus.

2. Shutter Speed

  • Definition: Shutter speed is the amount of time the camera’s shutter is open, allowing light to hit the sensor.
  • Measured in: Seconds or fractions of a second (e.g., 1/1000s, 1/250s, 1/30s).
  • Effect on Exposure: A faster shutter speed allows less light to hit the sensor, resulting in a darker image. A slower shutter speed allows more light, resulting in a brighter image.
  • Effect on Motion: A faster shutter speed freezes motion, making it ideal for action shots. A slower shutter speed can create motion blur, which can be used creatively to convey movement.

3. ISO

  • Definition: ISO measures the sensitivity of the camera’s sensor to light.
  • Measured in: ISO values (e.g., ISO 100, ISO 400, ISO 1600).
  • Effect on Exposure: A lower ISO value makes the sensor less sensitive to light, resulting in a darker image. A higher ISO value increases sensitivity, resulting in a brighter image.
  • Effect on Image Quality: Higher ISO values can introduce noise or grain into the image, reducing overall quality. Lower ISO values produce cleaner images with less noise.

Balancing the Triangle

  • Interdependence: Changing one element of the exposure triangle affects the others. For example, if you increase the aperture size (lower f-stop), you might need to increase the shutter speed or lower the ISO to maintain the correct exposure.
  • Creative Control: Understanding the exposure triangle allows photographers to make creative decisions about how their images look. For instance, they can choose to blur the background with a wide aperture or capture motion with a slower shutter speed.

Mastering the exposure triangle is essential for achieving the desired exposure and creative effects in your photography.

My thoughts on Street Photography.

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Street photography is a genre of photography that captures everyday life and human activity in public places. It often focuses on candid moments, spontaneous interactions, and the essence of urban environments. Here are some key aspects of street photography:

  1. Candid Moments: Street photographers aim to capture unposed, natural moments that reflect the true essence of life in public spaces.
  2. Urban Environments: This genre typically takes place in cities and towns, highlighting the architecture, streets, and the hustle and bustle of urban life.
  3. Human Element: People are often the main subjects in street photography, showcasing their emotions, interactions, and daily routines.
  4. Storytelling: Street photography tells stories through images, offering a glimpse into the lives of strangers and the dynamics of public spaces.
  5. Spontaneity: The best street photographs are often those that capture unexpected or fleeting moments, requiring the photographer to be quick and observant.

Street photography can be a powerful way to document the world around us and share unique perspectives on everyday life. If you’re interested in exploring this genre, it’s all about being observant, patient, and respectful of your subjects.

The Art of Photography: Crafting the Perfect Picture

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Photography is an art form that combines aesthetics with technical skill, where both details and technique play crucial roles in creating a compelling image. The essence of a good picture often lies in the photographer’s ability to effectively balance these elements to convey a vision or emotion.

Composition and the Rule of Thirds

Composition is the foundation of a good photograph. It’s about harmonising visual elements within the frame to guide the viewer’s eye towards the subject. The Rule of Thirds is a classic principle that suggests dividing the frame into nine equal segments by two equally spaced horizontal lines and two equally spaced vertical lines. Placing the subject along these lines or their intersections can create more tension, energy, and interest in the composition than simply centring the subject would.

Exposure: The Trifecta of Shutter Speed, Aperture, and ISO

Exposure is critical in photography, as it determines how light or dark an image will appear. The three pillars of exposure—shutter speed, aperture, and ISO—must be balanced to achieve the desired effect. Shutter speed affects motion blur, aperture influences the depth of field, and ISO impacts the image’s graininess or noise. Mastering exposure allows photographers to capture images that are visually striking and full of detail.

Focus: Sharpness Where It Counts

Focus is about directing attention to the most important part of the scene, the subject. A sharply focused subject against a softer background can make the subject stand out, drawing the viewer’s gaze to where the photographer intends. Different autofocus modes and manual focus adjustments give photographers control over this aspect.

Lighting: The Natural Paintbrush

Lighting is often considered the most important element in photography. It shapes and defines the subject, creates mood, and can dramatically alter the perception of a scene. Whether it’s the soft, diffused light of an overcast day or the golden hues of magic hour, understanding and utilizing natural light is a skill that significantly enhances the quality of a photograph.

Vision: The Photographer’s Intent

A good photograph starts with a clear vision. What is the photographer trying to convey? Is it the raw emotion of a candid moment or the serene beauty of a landscape? The photographer’s intent should guide all the technical choices made during the shooting process.

Technical Proficiency: Knowing Your Tools

Technical proficiency with camera settings and understanding the capabilities of one’s equipment are essential. Knowing when to use a tripod, which lens is best for the situation, or how to adjust settings quickly in changing conditions can make the difference between a good and great shot.

Post-Processing: The Final Touch

In the digital age, post-processing plays a significant role in the outcome of a photograph. Adjustments to colour balance, contrast, and sharpening can enhance details and correct any exposure issues. However, it’s important to maintain the integrity of the original image and not rely on editing to fix poor technique.

Conclusion

A good picture is not just about the details or the camera skills; it’s about how all these elements come together to create something greater than the sum of its parts. It’s about the photographer’s ability to see the world uniquely and to share that vision through the lens. Whether you’re a seasoned professional or an enthusiastic amateur, the journey to mastering photography is a continuous learning process, filled with moments of frustration and triumph. But it’s these moments that make photography such a rewarding art form.

Photography, a medium that has been entwined with the history of art since its inception in the 19th century, has sparked debates and discussions about its place in the art world. Is photography a true art form? This question has echoed through galleries, studios, and art schools alike, challenging the boundaries of artistic expression.

The essence of art lies in the conscious use of skill and creative imagination, especially in the production of aesthetic objects. By this definition, photography undoubtedly qualifies as an art form. It is a craft that requires an eye for detail, a sense of composition, and the ability to capture a moment that speaks volumes. The photographer, much like a painter or sculptor, uses their camera as a tool to convey emotions, tell stories, and bring attention to the overlooked nuances of daily life.

Historically, photography was not always embraced by the art community. In the 19th century, it was often regarded as a mere mechanical process, lacking the ‘refined feeling and sentiment’ that characterized ‘true art’. However, this perception has shifted dramatically over time. Today, photography is celebrated for its artistic merit, with numerous museums and galleries around the world dedicated to photographic works.

Photographers are artists who make myriad creative decisions, from choosing the subject and framing to selecting the right lighting and post-processing techniques. These choices are akin to a painter deciding on brushstrokes or a composer crafting a melody. The result is a piece that transcends mere replication of reality; it is an interpretation, a slice of life seen through the photographer’s unique perspective.

Moreover, photography has the power to challenge our perceptions and push the boundaries of reality. Surrealism, for example, is a domain where photography shines, creating images that defy logic and explore the depths of the human psyche. It is in these instances that photography indisputably asserts itself as an art form, capable of evoking a spectrum of feelings and thoughts in the viewer.

It captures the ephemeral, immortalizes the transient, and, most importantly, it allows us to see the world through another’s eyes. Photography is an art that speaks the universal language of humanity, connecting us across time and space with the power of a single image. So, let us celebrate photography not just as a true art form, but as a vital part of our cultural tapestry that continues to inspire and move us.

The Artistic Charm of Black and White: Embracing the Monochrome Palette

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In the vibrant spectrum of colours that paint our world, the simplicity of black and white has a unique and timeless allure. Working in monochrome is not just a matter of limiting options; it’s a profound artistic choice that speaks volumes through contrast, texture, and form.

The monochrome palette strips down the visual experience to its core, compelling artists to focus on the fundamental aspects of composition. Without the distraction of color, viewers are drawn into the essence of the subject, whether it’s the delicate interplay of light and shadow in a photograph or the bold lines and shapes in a graphic design.

Black and white also evoke a sense of nostalgia, reminiscent of the early days of photography and film. It’s a tribute to the roots of visual storytelling, where every frame and every shot relied on tonal variations to convey emotion and narrative.

For photographers, working in black and white can be a transformative experience. It challenges them to perceive the world differently, to seek out patterns and textures that might go unnoticed in color. It’s about understanding the power of luminance and how it shapes our interpretation of the world around us.

In the realm of graphic design, black and white designs stand out with a stark, clean aesthetic that can be both modern and classic. It’s a statement of elegance and sophistication that transcends trends and time periods.

Moreover, black and white artwork has a universal language, unbound by cultural interpretations of color. It’s accessible and relatable, capable of conveying a shared human experience without uttering a single word.

The decision to work in black and white is a testament to an artist’s skill, as it demands a keen eye for detail and a deep understanding of visual impact. It’s a bold move to forego the seduction of color, but those who do are rewarded with a form of expression that’s pure, striking, and incredibly versatile.

So, the next time you encounter a black and white piece, take a moment to appreciate the mastery behind its creation. It’s not just a stylistic choice; it’s a celebration of visual art in its most elemental form. Whether it’s in photography, film, graphic design, or any other medium, the monochrome palette will always have a special place in the heart of artistry.

The Great DSLR vs. Mirrorless Debate: A Humorous Take on a Photographer’s Dilemma

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Ah, the age-old question that haunts the halls of photography forums and ignites fiery debates in camera clubs across the globe: if DSLRs are supposedly pushing up daisies, why do we still see them clutched in the hands of the world’s photography elite?

Nikon D3S

Let’s set the scene: It’s 2024, and the camera market is buzzing with the latest tech. Mirrorless cameras are flaunting their sleek designs like runway models during fashion week, while DSLRs are sitting in the corner, grumbling about ‘the good old days’ when they were the belle of the ball.

Fuji XT3

But here’s the twist: despite the whispers of their demise, DSLRs are far from extinct. In fact, they’re still the go-to choice for many top-tier professionals. Why, you ask? Well, let’s dive into the comedic conundrum that is the professional photographer’s gear bag.

Firstly, let’s talk about loyalty. Photographers can be fiercely loyal creatures, much like knights to their king, or a toddler to their favourite blanket. They’ve spent years mastering the quirks and intricacies of their beloved DSLRs, and they’re not about to abandon their trusty steeds for some flashy new stallion without a good reason.

Then there’s the issue of comfort. A DSLR is like that old, worn-in pair of jeans that fits just right. It’s familiar, reliable, and doesn’t require reading a novel-sized manual to figure out where the darn autofocus button is.

But wait, there’s more! Durability plays a huge role too. A DSLR is like a tank – it can take a beating and keep on clicking. Mirrorless cameras, on the other hand, are often viewed as the delicate teacups of the camera world. Drop one, and you might as well start planning its funeral.

And let’s not forget about the optical viewfinder. For many photographers, looking through a lens with their own eyes, rather than a digital screen, is akin to a spiritual experience. It’s pure, unadulterated photography bliss that no amount of electronic wizardry can replace.

Of course, we can’t ignore the fact that DSLRs have been the backbone of professional photography for years. They’ve captured everything from weddings to wildlife, and they’ve done it with grace and power. It’s hard to turn your back on a legacy like that, even if mirrorless cameras are whispering sweet nothings about faster autofocus and lighter weight.

So, there you have it, folks. The DSLR isn’t dead; it’s just enjoying a well-deserved semi-retirement, basking in the glory of its heyday while still showing the youngsters how it’s done. And for those professionals still wielding their DSLRs like Excalibur? They know that sometimes, the classics just can’t be beaten.

As for the rush to upgrade? Let’s just say that in the photography world, patience is a virtue, and sometimes the best things come to those who wait… and wait… and wait some more. After all, who needs the latest and greatest when you’ve got a tried-and-true companion by your side?

So, whether you’re a die-hard DSLR fan or a mirrorless aficionado, remember: the best camera is the one you have with you – unless, of course, you left it at home because it’s too heavy, in which case, maybe it’s time to consider that upgrade. Just kidding! Or am I?

The true magic of photography

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Photography is an art form that captures the essence of a moment and preserves it for eternity. It’s a craft combining technology, creativity, and vision to create images that evoke emotions, tell stories, and record history. The true magic of photography lies in its ability to freeze time, allowing us to revisit and relive memories long after they have passed.

The Power of a Single Image
A single photograph can communicate complex narratives and evoke a spectrum of emotions. It can transport us to distant lands, introduce us to new cultures, or remind us of the past. Photography is a universal language, understood and appreciated by people regardless of their language or background.

The Artistic Process
The process of creating a photograph is both technical and artistic. Photographers must understand the mechanics of their camera, the properties of light, and the principles of composition. However, it’s their artistic vision that transforms a simple snapshot into a powerful image. It’s about seeing the potential in a scene and capturing it in such a way that it becomes a work of art.

The Emotional Connection
Photographs have the unique ability to connect with us on an emotional level. They can bring joy, provoke thought, inspire change, or provide comfort. Whether it’s a candid shot of a loved one or a breathtaking landscape, photographs can touch our hearts and stir our souls.

The Role of Photography in Society
Photography plays a crucial role in society. It documents our world, from everyday life to historic events. Photojournalists, for example, provide visual accounts of news stories, helping to inform and shape public opinion. Photography also plays a vital role in science and education, providing visual evidence and aiding in research and discovery.

The Evolution of Photography
The field of photography has evolved significantly since its inception. From the early days of film and darkrooms to the modern era of digital cameras and smartphones, the tools and techniques have changed, but the essence remains the same. Today, photography is more accessible than ever, allowing more people to participate in capturing and sharing their view of the world.

The Future of Photography
As technology advances, so too will the possibilities in photography. New techniques, such as drone photography and virtual reality, are opening up new perspectives and ways of storytelling. The future of photography is bright, with endless potential for innovation and creativity.

In conclusion, the true magic of photography is its ability to capture the fleeting moments of life, to tell stories without words, and to connect us across time and space. It’s a powerful medium that continues to evolve, inspire, and enchant us with every captured frame. Photography is not just about taking pictures; it’s about discovering the extraordinary in the ordinary and sharing that vision with the world. Let’s continue to celebrate and explore the magical world of photography together.

Fanboys and Fujifilm

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Hello, fellow photography enthusiasts! Today, I want to talk about a phenomenon that has been sweeping the photography world for the last few years: the Fujifilm craze and fanboys.

You know what I’m talking about. Those people who swear by their Fujifilm cameras and lenses, who rave about the colours, the ergonomics, the film simulations, the retro design, and the overall experience of shooting with Fuji. They are everywhere: on social media, on forums, on YouTube, on blogs, and even in real life. They are passionate, loyal, and sometimes a bit defensive. They are the Fuji FanBoys (and girls).

Now, before you accuse me of being a hater or a troll, let me make one thing clear: I have nothing against Fujifilm or its users. In fact, I own a Fujifilm X-T3 myself and a few other Fuji cameras and lenses, and I love them. It’s a great camera that delivers excellent image quality, performance, and usability. It’s fun to use and it inspires me to be creative. I also appreciate Fujifilm’s dedication to innovation and customer service. They are constantly updating their firmware, adding new features and improving existing ones. They also listen to feedback and suggestions from their users and implement them in their products.

So why am I writing this blog post? Well, because I think there is a difference between being a fan and being a fanboy/girl. A fan is someone who likes something and enjoys it. A fanboy/girl is someone who likes something and thinks it’s the best thing ever. A fan is open-minded and respectful of other opinions. A fanboy/girl is closed-minded and dismissive of other perspectives. A fan is willing to admit flaws and limitations. A fanboy is blind to faults and exaggerations.

Don’t get me wrong: there is nothing wrong with being enthusiastic about something you love. But when that enthusiasm turns into obsession, bias, or arrogance, then it becomes a problem. And that’s what I see happening with some of the Fuji FanBoys out there. They are so obsessed with their Fujifilm gear that they can’t see anything else. They are so biased that they ignore or downplay the advantages of other brands or systems. They are so arrogant that they mock or insult anyone who dares to disagree with them or choose something different.

This kind of behaviour is not only annoying but also harmful. It creates unnecessary division and hostility among photographers who should be united by their passion for the art and craft of photography. It also limits one’s own growth and learning as a photographer by shutting out other possibilities and perspectives. And it ultimately undermines one’s credibility and reputation as a photographer by making one look like a fanatic or a shill.

So what can we do about this? Well, first of all, we can be more aware of our own biases and preferences. We can acknowledge that we like Fujifilm for certain reasons, but that doesn’t mean that Fujifilm is perfect or superior to everything else. We can recognize that other brands and systems have their own strengths and weaknesses and that they may suit different needs and tastes better than Fujifilm. We can respect other people’s choices and opinions, even if they differ from ours.

Secondly, we can be more curious and open-minded about other options and opportunities. We can try out different cameras and lenses from different brands and systems, either by renting them, borrowing them from friends, or visiting a store. We can learn from other photographers who use different gear than us, either by reading their reviews, watching their videos, or following their work. We can experiment with different styles and genres of photography that may challenge us or inspire us.

Thirdly, we can be more humble and honest about our own skills and abilities. We can admit that we are not experts or masters of photography just because we use Fujifilm gear. We can acknowledge that we still have a lot to learn and improve as photographers, regardless of what camera or lens we use. We can focus more on our vision and creativity than on our gear and specs.

In conclusion, I want to say that I’m not trying to bash or offend anyone who loves Fujifilm gear. I’m just trying to share my perspective on how we can be better photographers and better people by being more balanced and reasonable in our fandom. I hope you enjoyed reading this blog post and found it useful or interesting. If you agree or disagree with me, feel free to leave a comment below or send me an email. I’d love to hear your thoughts on this topic.

Until next time.

Fujifilm JPEGS are not just ordinary JPEGS, they are works of art!

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Fujifilm JPEGS are amazing! They have a unique look and feel that many photographers love. They are rich in colours, contrast and detail, and they capture the mood and atmosphere of the scene very well. For example, you can use the Classic Chrome film simulation to create a vintage and cinematic look, or the Velvia film simulation to enhance the vibrancy and saturation of your landscapes. Fujifilm JPEGS are so good because they use proprietary film simulations that emulate the characteristics of different types of film. These film simulations are based on decades of experience and research by Fujifilm, and they give the JPEGS a distinctive and artistic touch. Fujifilm JPEGS are also very versatile and customizable. You can adjust various settings such as sharpness, noise reduction, highlight tone, shadow tone, colour and white balance to fine-tune your JPEGS to your liking. You can also apply different film simulations to the same image to create different effects. For instance, you can switch from Provia to Acros to turn your colour image into a stunning black and white one, or from Astia to Eterna to change the mood from soft and gentle to dramatic and intense. Fujifilm JPEGS are a great option for those who want to save time and storage space, or who prefer to get their images right in the camera without much post-processing. They are also fun and inspiring to use, as they encourage you to experiment with different styles and moods. Fujifilm JPEGS are not just ordinary JPEGS, they are works of art!

I love the Fujifilm Provia film simulation so much! It gives me such vibrant and realistic colours in my photos. It’s my go-to choice for most situations. The only other film simulation that comes close is chrome, which has a nice contrast and saturation. But Provia is still my favourite by far!